As the political season continues, the Obama campaign has domi­nated new media, capitalizing on a trend. Americans are more able to access media-rich content online; 55 percent have broadband Internet connections at home, double the figure for spring 2004. Social-networking technologies have matured, and more Americans are comfortable with them. Although the 2004 Dean campaign broke ground with its online meeting technologies and blogging, "people didn't quite have the facility," says ­Lawrence Lessig, a Stanford law professor who has given the Obama campaign Internet policy advice. "The world has now caught up with the technology." The Obama campaign, he added, recognized this early: "The key networking advance in the Obama field operation was really deploying community­-building tools in a smart way from the very beginning. The Obama team used the internet very effectively. The conservatives could learn from this. If I were going to suggest one strategy to the Freepers (and other interested parties) for the remaining campaign season, I would suggest having a daily message that I would encourage conservatives to discuss with others around the water cooler or over the backyard fence. That's one way we can combat the missing, distorted, and biased information put out by the MSM. We could tackle just one important point each day.